Why Your Company Name Matters
Selecting the right company name is one of the most strategic steps in starting a business. It defines your identity, builds credibility, and helps customers recognize your brand.
At DomizilAdresse, we assist entrepreneurs in establishing a solid foundation for their Swiss company — from choosing and registering a compliant name to setting up your registered business address.
1. Legal Requirements: Securing and Protecting Your Name
A strong company name starts with legal compliance. In Switzerland, company names are protected under commercial and trademark law, meaning your chosen name must be unique and not misleading.
Key legal steps to consider:
- Check availability: Search the Zefix Commercial Register to ensure your desired name is not already taken.
- Trademark your brand: Register your name with the Swiss Federal Institute of Intellectual Property (IPI) for protection.
- Comply with naming restrictions: Avoid words like bank, insurance, or federal unless your company has the required authorization.
Need help registering your company name? Learn more about our Swiss company formation services.
2. Branding Essentials: Making a Lasting Impression
Your company name is often the first touchpoint potential clients have with your business. It should be easy to remember, relevant to your mission, and adaptable as your company grows.
A strong brand name should:
- Reflect your company’s values and industry
- Be simple, clear, and easy to pronounce
- Stand out from competitors
- Translate well across different languages and cultures
At DomizilAdresse, we help businesses develop their identity from the ground up — from your domicile address setup to your bank account opening and workspace solutions.
3. SEO Factors: Making Your Business Discoverable
In today’s digital marketplace, visibility matters as much as creativity. A name that works well for search engines helps customers find you faster and builds trust online.
SEO naming best practices:
- Check domain availability for .ch or .com versions of your name.
- Keep it short and memorable to enhance searchability.
- Include relevant keywords if possible (without overloading the name).
- Maintain consistency across your website, Google profile, and social media channels.
We also provide modern co-working and meeting space options to help your business maintain a professional image — both online and offline.
4. Balancing Legal, Brand, and SEO Goals
The best company names meet three crucial standards:
✅ Legal security – Fully compliant and protected in the Swiss registry
✅ Brand appeal – Memorable, relevant, and easy to communicate
✅ SEO value – Optimized for discoverability and digital performance
When these elements align, your business gains a solid and professional foundation in Switzerland’s competitive market.
5. From Naming to Incorporation: Your Next Steps
Once your name is finalized, it’s time to move forward with the official setup.
Next steps include:
- Register your company name with Swiss authorities
- Secure your official business address
- Open a corporate bank account
- Set up your accounting and documentation
- Choose your workspace or meeting room solutions
Whether you need a ready-made company (shelf company) or a new business setup, DomizilAdresse provides professional and efficient solutions tailored to your needs.
Start Your Swiss Company the Right Way
Choosing a company name is more than a creative process — it’s a legal and strategic decision that impacts your brand’s growth and visibility.
With DomizilAdresse, you can rely on experienced professionals to guide you through the entire process, from registration to business operations.
👉 Ready to choose and register your Swiss company name?
Contact DomizilAdresse today to get expert support with your name selection, company formation, and professional domicile address setup.
📞 +41 (0)41 410 61 61
🏢 Blegistrasse 7, 6340 Baar, Switzerland